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Innermost + Sweat It

25th January 2018

25th January 2018

By Shivraj Bassi

We're incredibly excited to announce our latest studio partnership with Sweat It. Further expanding the community of studios that work with Innermost, Sweat It is the brightest new star on the London boutique studio scene.

Sweat It

Raw, stripped back functional training: a custom line up of strength, speed and endurance sessions with a concierge approach to fitness has launched in Aldwych, London.

A luxury, urban studio space with 20 rigs and 18 runners, Sweat It’s slick design principles are applied throughout: Urban grit meets high-end modern minimalism in the bathrooms with premium L:A Bruket grooming solutions, a clean protein bar using Innermost's signature nutrient-rich blends, and personal lockers with a 24-hour kit wash option.

The 50 and 60-minute signature sessions with top London trainers focus on specific muscle groups each day, promoting muscle growth, recovery and repair. The Sweat It approach combines targeted strength training and cardio for those who are serious about changing their body shape. Choose from Heart and Hustle, Engine Room, Machine Guns, Ripped and Stripped, Pillar Killer, or Compound 60 that guarantee maximum results.

The studio is centred around a bespoke functional rig, with a custom line up of strength equipment including landmines, Olympic bars and power bands surrounded by a fleet of StarTrac treadmills making it the first of its kind in London. Sweat It promises to consistently switch up the class content and equipment to ensure that muscles are always shocked and heart rates are always spiked.

Respect yourself. Respect the rig. Live more. Live Innermost. Click here to find out more about Sweat It and to book yourself into a class.

Competition Time

To celebrate, we’ve teamed up to gift two lucky winners and their workout buddies an Innermost product of their choice and a Sweat It #5 class pack.

Just head to Instagram and follow the steps below:

  • Follow @liveinnermost on Instagram
  • Follow @sweatitlondon on Instagram
  • Tag your workout buddy in the comments section of the Instagram competition post and tell us why you both want to SWEAT IT!

T&Cs: The Sweat It #5 class package will be applied to your online Sweat It account and your Innermost products will be waiting for you and your friend at the Sweat It studio. Winners chosen at random.

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Dubai Fitness Challenge
With the end of the year fast approaching, it’s time to lace up those running shoes and get your bikes ready for your daily 30 minutes. The Dubai Fitness Challenge is back. With rising sedentary lifestyles leading to a plight in global physical and mental wellbeing, our main goal at Innermost has always been to use a science-backed approach to empower individuals to live their healthiest lives. The Dubai Fitness Challenge (also known as the 30x30 challenge) aligns perfectly with this mission. It encourages individuals to prioritise wellbeing through a combination of regular physical activity, a balanced diet, and targeted supplementation. This has the goal of helping people achieve optimal health and vitality. But let's track back. For those not in the loop, what exactly is the Dubai fitness challenge? What is the Dubai Fitness Challenge? The Dubai 30x30 Challenge is a month-long initiative from October 26th to November 24th that aims to encourage a healthier lifestyle among Dubai residents. First launched in 2017 by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, this challenge encourages participants to commit to 30 minutes of exercise for 30 consecutive days. The Challenge offers a variety of group activities that take place throughout the city, catering to all fitness levels. Some of the more popular activities are: Running Cycling Paddleboarding Swimming Pilates Through this event, Dubai aims to transform into one of the most physically active cities in the world, promoting a culture of health and wellness. The growing popularity and success has not only seen the challenge become a major event on the Dubai annual calendar, but individuals from all over the globe will take on the challenge this year. Whether you are a seasoned gym goer or just starting your fitness journey, taking part in the 30x30 challenge is a great way to improve your physical and mental health. Benefits of partaking in the Dubai Fitness Challenge Before deciding to take part in the Dubai Fitness Challenge, it’s important to understand just how 30 minutes of exercise can greatly improve both physical and mental wellbeing: Improved physical health Time is precious - and while it might not seem like much, even just 30 minutes of exercise a day can do wonders for your physical health. Studies show that even short amounts of consistent, “moderate physical activity” can halve the risk of heart disease. Regular 30 x 30 workouts are also a great way to burn calories and boost metabolism as well as build muscle and endurance. Weight-bearing workouts like running and weightlifting also strengthen bone health and reduce the chance of performance injuries. A pretty good list of benefits if you ask us. Improved mental health When it comes to individual health and fitness, Innermost firmly believes that mental wellbeing plays a role just as important as physical health. So how can the Dubai Fitness Challenge enhance wellbeing? Well, studies show that even a short workout each day reduces the release of our stress hormones called cortisol and triggers the release of feel-good chemicals known as endorphins. The International Journal of Innovative Research in Engineering & Management highlights that Exercising for 30 minutes a day can immediately increase mood through greater self-image and confidence. Add to this the community vibe that comes with the 30x30 challenge, and you’ve got yourself the added motivation and support to smash your workout. Lifestyle improvements Last but not least, the Dubai Fitness Challenge can lead participants to develop healthy habits that can last a lifetime. Regular physical activity can boost energy levels, improve sleep quality, and enhance overall wellbeing. Moreover, it can inspire individuals to make healthier choices in their diet and lifestyle. Tips to success in the Dubai Fitness Challenge It all sounds so simple, right? Well before starting your 30x30 journey it’s important to understand just how you can best set yourself up to succeed in the challenge. Below we have included a few of our top tips to ensure you get the most out of the 30 days. Set personal achievable goals Our key tip to get the most out of the challenge? Take on the challenge with a focus on yourself and what you want to achieve. There is no motivation killer greater than setting yourself an impossible goal and falling at the first hurdle. Look to set up a personalised training plan with a focus on workouts you enjoy and set individual goals for yourself that are difficult but achievable. Help your body along the way For great consistent workouts over the 30 days, it’s important to fuel your body correctly. Your body is your vehicle right and you must fuel it properly. Hydration and diet – A healthy diet and hydration during the 30x30 will play a fundamental part in success. Consider plenty of water as well as high-energy foods and healthy fats. Just some of the benefits will be improved energy levels, greater ability to regulate body temperature and better joint lubrication, aiding in faster recovery. Workout supplements – In addition to a balanced diet, supplements can enhance your training performance during the pre-workout, post-workout and workout stages of exercise. Consider our collection of innermost protein supplements, energy boosters and nootropic capsules. Optimal Sleep – While pre-workout routines are important, it’s also important to prioritise sleep, to optimise your body's ability to recover, grow, and perform at its peak. Around 7-9 hours of sleep are recommended by the Mayo Clinic. Celebrate success Again, it might sound simple, but just remember to celebrate your successes – no matter how small.  This will help you maintain a positive mindset and fuel your momentum throughout the challenge. The best way to achieve this is to break down larger goals into smaller, achievable milestones to create a sense of accomplishment. Reward yourself with something you enjoy, such as a new workout outfit or a relaxing massage. Why Innermost products are the perfect partner for the Dubai Fitness Challenge The Energy Booster Innermost The Energy Booster is the ideal supplement to fuel your fitness journey during the 30x30 challenge. This powerful formula is designed to provide sustained energy, enhance performance, and accelerate recovery. The Power Booster Innermost’s The Power Booster is also a key supplement of choice as the pure creatine monohydrate formula is designed to increase your strength, power, and endurance, helping you push your limits and achieve your fitness goals. The Recover Capsules With so many workouts within the month, rest and recovery are key to preventing injury. Innermost’s The Recover Capsules contain research-backed ingredients that support the recovery process, reduce inflammation, and regulate hormone activity allowing you to hit your peak with every workout. Read more