icon-account icon-glass

Join the community!

We'll keep you up to date with interesting news, product information and offers so you never miss out.

No boring newsletters and we'll never share your address. You can unsubscribe at any time.

Popular Products

The Lean Protein
Whey protein powder for weight-loss.
The Energy Booster
Pre/intra-workout powder with BCAAs.
The Glow Booster
Collagen supplement for skin.

Is Weight Loss A Dirty Word?

16th April 2021

16th April 2021

By Shivraj Bassi

What does the word 'diet' mean to you?

Unfortunately, whilst once, a diet described a positive movement and involved the introduction of healthy food choices, strategically planned workout routines and positive lifestyle changes, we fear that the words 'diet' and 'weight loss' have been altered by the rise of social media, appearance ideals and unrealistic expectations – and this is something we want to change.

Here at Innermost, we think of diets as a positive health choice that describes the decision to monitor your food and drink intake, with the aim of increasing your wellbeing, energy and self-love levels - not necessarily to lose weight, but just to be an overall happier, healthier version of yourself. 

Whilst scientifically, ensuring you are in a calorie deficit is the only way to lose weight healthily (if that is your goal) – quick-fix diet techniques and body image issues have brought a grey cloud over the health-conscious subject. It’s not hard to see why people get carried away with highly restrictive diets in order to lose weight quickly due to societal ideals, arguably introduced by social media, but it’s something that is quickly changing the dieting culture for the worst.

What are the consequences of this?

This has meant that people are equating dieting with solely losing weight, and as a result, their self-worth with their ability to achieve weight loss. These changes have brought a whole new meaning to the connotations around the action of dieting, and arguably bringing ‘dirty’ connotations to the term ‘weight loss’. 

Unfortunately, many people have begun to equate their self-worth with their outward appearance, holding the view that if their appearance does not match those of societal beauty standards, aka, they aren’t slim enough, that they aren’t good or successful enough. Often, this perpetuates the idea that weighing less or becoming thinner is the key to success and loving yourself – an ideology that has contributed to this hijacked diet ideology and the toxic diet culture and negative stereotypes surrounding weight loss.

Being thin doesn’t automatically mean you are healthy, and being overweight doesn’t mean you are automatically unhealthy – but these consequences have been noted and drastic movements to address the effects of this diet culture have become hugely popular. Now, if you were to state that you were going on a diet, you’d probably be met with instant exclamations of “You don’t need to be dieting!” or something along the lines of “I’d never be dieting if I looked like you” – even if you could benefit from going on a diet for health and wellbeing reasons alone.

Think about it. If you were to bring the topic of 'dieting' up in the office, instantly people assume you mean that you want to lose weight. Ask for dieting advice and cue the weight loss plans and techniques that your Mum's friend's co-worker's girlfriend absolutely swears by, and before you know it you've given up every carbohydrate and sweet treat – even if that wasn’t the goal of your diet in the first place.

What does this tell us about attitudes towards dieting? Are we so programmed to view a diet as solely a way to reduce our weight, and so scared of offending someone when it comes to their weight, that we would rather avoid the topic or give an encouraging comment than ensure someone is living a healthy lifestyle?

But, shouldn’t we love the skin we're in?

The body positive movement – first noted in the 1960s, has recently seen a huge rise. Born out of challenging societal views and values about body shapes, types, and sizes, the aim of the movement is to promote acceptance of these variations. In the twenty-first century, the body positivity movement is greater than ever. With our social media feeds flooded with a range of body types: short and tall, big and small, it can sometimes be a minefield of a topic to navigate, in fear of saying the 'wrong' thing when it comes to weight, and more specifically: weight loss, as a result of people’s possible body image issues.

So, where’s the balance?

The rise in the prevalence of this movement can be largely attributed to Instagram, due to the platform this medium provides to high profile individuals, brands and influencers. Three-times Grammy award-winning artist and global superstar Lizzo is a great advocate for loving the skin you’re in. Whilst it’s great that women like Lizzo with a huge platform are advocating for self-love and acceptance – many argue that those that are clinically overweight or even obese should not be promoting the message that they are living a healthy lifestyle – as if they were exercising and eating healthy – would they be overweight?

Similarly, health and beauty magazine Cosmopolitan put American plus-sized model Tess Holiday on their front cover, only to receive huge backlash. Whilst many stated that it was irresponsible to promote this obesity with the risks this takes on your health, others came to the magazines defence, stating that in this day and age, this kind of body positivity is necessary to avoid body image issues. It has been argued that this movement has evolved in a way that promotes somewhat unhealthy lifestyles, in fear of causing offence or discrimination to those that are not typically viewed to have a ‘healthy’ body type.

So, what now?

Whilst body positive movements such as Tess Holliday’s #EffYourBeautyStandards are most likely all over your social media pages, it is sometimes hard to find the balance between empowerment and noting your genuine health concerns due to the taboos of weight loss and dieting, in fear of offending someone or perhaps coming across discriminatory.

Whilst someone may be wanting to make a positive change, immediately dieting is considered negatively. This clash of mentalities can often lead to some pretty controversial and probably awkward conversations. This means it’s really important that we ensure that we do not view going on a diet as being seen to feel bad about yourself. It’s time to take back the words ‘weight loss’ and ‘diet’.

You don't just go on a diet to achieve weight loss - but if that's why you are embarking on one, that's okay too.

These aren’t dirty words, just intimidating ones. It’s time to push awkwardness aside and have serious conversations about our health and well-being, promoting healthy weight loss and positive body image. The key here is to remember you can be unhealthy at any weight, and so making positive, considered changes to our diets to improve our health, immunity, energy levels and body should be seen as a good thing. We need to shift our ideologies – both personally and as a society, to support this view.  

True empowerment and body positivity is the freedom to choose whether we want to lose weight, whether we want to diet, and for what reasons. Not everyone needs to lose weight, but some people do to improve their health – and that is perfectly okay, and nothing to be embarrassed about. Life is all about bettering ourselves.

Let’s take away all the stigma around diets and celebrate changes to improve our wellbeing and health. Let’s be a positive voice, and encourage positive changes. Obesity is a huge medical problem that the nation faces, and in order to positively change this issue – harmful rhetoric surrounding dieting and weight loss need to be eradicated and discouraged. It’s time to replace these ideologies in favour of mindful eating practices and incorporating health products that encourage positive improvements in your life. Look for positive influences in your life and make the change.

 References:

  • A Short History of ‘Body Positivity’. (2021). Retrieved 9 April 2021. Click here.
  • Calorie Deficit For Weight Loss: How It Works, Tips, and Safety. (2021). 9 April 2021. Click here.
  • What Is Obesity And What Causes It? (2018.) Retrieved 13 April 2021. Click here.

Need Expert Advice?

Other Insights

New Year, New Diet?
The new year is here, and with it comes the inevitable question: “What’s the best diet to follow this year?” It’s an exciting thought, isn’t it? A fresh start. A chance to get fit, shed some weight, and hit reset on your health. And while the latest trends and diets promise to be “the one,” let’s take a moment to slow down and look at what really works. The Hard Truth Most diets fail not because they don’t work, but because they don’t fit into real life. Think about it. You’re pumped, you’re excited, and you’re unstoppable — for about two weeks. Then life happens. Motivation fades (statistically, most resolutions crumble by mid-January), the restrictive nature of your new plan starts to feel like a burden, and it all falls apart. Sound familiar? The issue isn’t necessarily the diet itself — it’s that most diets aren’t realistic. You don’t need to overhaul your entire lifestyle or follow extreme rules to get healthier. In fact, sometimes the simplest, most sustainable habits will give you the biggest results. But let’s not completely dismiss diets. Different approaches work for different people. So, let’s take a closer look at some of the most popular diets right now, their pros and cons, and whether they might work for you. Keto (Low Carb, High Fat) Pros: Proven to help with rapid weight loss and can regulate blood sugar levels. For those with insulin sensitivity or certain health conditions, it can be transformative. Cons: Extremely restrictive. Eliminates most carbs, which can be a nightmare if you love bread, rice, or pasta. Social situations? Awkward. Meal planning? Time-consuming. Real Talk: If you’re someone who can commit to a high-fat, low-carb diet, it’s effective. But if your idea of happiness is pizza night, Keto might feel like a punishment. Proceed with caution. Paleo (Eat Like a Caveman) Pros: Encourages whole, unprocessed foods like lean proteins, veggies, and healthy fats. It’s a good way to clean up your eating habits. Cons: Cuts out entire food groups like dairy, grains, and legumes. Goodbye peanut butter sandwiches. Real Talk: Paleo is great if you enjoy simple meals and want to avoid processed foods. But for most people, cutting out grains and dairy forever is a tall order. Intermittent Fasting (Timing Over Calories) Pros: Simplifies eating patterns and can help with weight loss without needing to obsess over calorie counting. Cons: Not ideal for those who experience energy crashes or get “hangry.” Skipping meals isn’t for everyone. Real Talk: If you thrive with structure and enjoy skipping breakfast, intermittent fasting can work. But if skipping meals leaves you cranky or fatigued, it’s probably not the best fit. Mediterranean Diet (The Gold Standard) Pros: Loads of research supports its benefits for heart health, weight maintenance, and longevity. A balanced mix of carbs, fats, and proteins makes it more sustainable long-term. Cons: It’s less trendy, which means it doesn’t always grab the spotlight. Plus, it might require some adjustments if your current diet is heavy on processed foods. Real Talk: This is less of a “diet” and more of a lifestyle change. If you’re looking for something sustainable and flexible, the Mediterranean diet is a great option. So, What’s the Answer? Forget about finding the perfect diet. The truth is the best diet is the one that works for you. Here’s the formula that never fails: Eat nutritious food in balanced portions. Move your body regularly (whatever movement you enjoy!). Prioritise sleep — the underrated superhero of health. Sustainability is key. A diet should fit into your life, not the other way around. If it feels like torture or disrupts every meal with friends or family, it’s not going to last. It’s also worth considering why you’re dieting. If you’re looking for weight loss, remember that consistency beats intensity. Healthy habits — like eating balanced meals and getting regular exercise — will take you farther than any extreme diet ever could. A Word on Motivation Here’s the catch: motivation is temporary. It’s the honeymoon phase of any resolution, but it doesn’t last. What does last is routine. Building habits that work for you — not against you — is the real secret to success. No single diet is the holy grail. The truth is that most diets will work if you stick to them. The challenge is finding something that fits into your life seamlessly. That’s why it’s better to focus on balance and habits rather than perfection. My Diet Advice for 2025 Diets can be useful tools, but they’re not magic. Start small. Incorporate more whole foods and keep your portions in check. Move your body in a way that feels good — not as punishment, but as celebration. And don’t underestimate the power of great sleep. There’s no shame in trying a trendy diet if it motivates you to kickstart your health journey. Just remember, a diet is a tool, not a magic solution. If it doesn’t fit your lifestyle, it’s not you failing — it’s the diet and don’t beat yourself up about it. Focus on building habits you can stick with and remember that health isn’t a sprint, it’s a marathon. Read more
How to Beat Imposter Syndrome, According to Experts
Do you ever feel like a fraud at work? Or worry that people won’t love the ‘real’ you? Even when you have evidence that suggests none of the above is true? Then, you could be experiencing imposter syndrome - and, you’re not the only one.  Research shows imposter syndrome is a universal struggle with one review finding that up to 82% of people could be experiencing imposter syndrome and suffer from anxiety, burnout and exhaustion because of it. While imposter syndrome can feel deflating and challenging, the good news is that there are steps you can take to overcome self-doubt and boost self-confidence, so you stop holding yourself back from reaching your full potential To help you leave imposter syndrome behind for good, we spoke to two experts to bring you everything you need to know including how to spot it and how to beat it.  What Is Imposter Syndrome? “Imposter syndrome is the overwhelming feeling of self-doubt or fear of being exposed as a ‘fraud’,” explains Holistic Health & Wellness Coach Christina Calderwood. When we experience imposter syndrome it’s because we believe on some level that our achievements are down to luck or other factors and not our own ability, and we feel unworthy of our success. “Those with imposter syndrome worry that others will eventually uncover the ‘truth’ and see their perceived lack of skill and capability, despite evidence of their success and achievements,” Christina adds.  Signs of Imposter Syndrome Imposter syndrome can show up in different ways and may show up differently depending on the scenario you are in.  For example, imposter syndrome at work can look like questioning if your contributions are valuable and choosing to stay silent out of fear. In friendships it can look like worrying what others think of you and in romantic relationships you might feel you're undeserving of your partner's love and affection. Imposter syndrome often shows up in self-limiting thoughts and beliefs, and the stories we tell ourselves. According to Christina, some of the most common thoughts people with imposter syndrome may have include:  I don't deserve this success, I just got lucky. I'm not as smart or talented as they think I am. I'm afraid they will find out I don't know what I'm doing. I’m afraid they will see the ‘real’ me and not like me for who I really am.  I have to work harder than others to prove myself and achieve my goals. I can't make any mistakes or ask for help, or they will think I'm incompetent.  Why do we experience Imposter Syndrome “Imposter syndrome is more common than we might think and something we may experience at different stages of life,” mindset and confidence coach Francesca Nervegna tells us. With research suggesting that up to 70% of us may experience imposter syndrome in our lifetime, this fear-driven mindset can affect anyone at any time, regardless of their age, gender or profession.  There are many reasons why we may experience imposter syndrome, some of these include striving for perfectionism, our upbringing, facing a new challenge and social comparison.  “Perfectionism is another way that self-sabotage and imposter syndrome can disguise themselves,” explains Christina. “Holding ourselves to unrealistic standards and expectations stops us from going after our dreams, let alone even trying. This happens when we are afraid of failing, of being seen, feeling vulnerable or not feeling as good as others.”  The environment in which we grew up in can also lead us to strive for perfectionism and experience imposter syndrome. “People who grew up in environments with high expectations or where success was often compared to others' achievements may have internalised the belief that they need to constantly prove their worth,'' Christina adds.  Similarly, a big life change that involves taking the leap before we feel ‘ready’, such as a new job or promotion, can trigger self-doubt and feelings of imposter syndrome.  We may experience imposter syndrome when we compare ourselves to others, either those around us or on social media. “The grass may seem greener on the other side, we might think that others are better than us and start to compare ourselves to them and compete with them in our minds,” Francesca adds.  Christina echoes this: “We're constantly bombarded with messages that our worth is tied to our achievements and external validation. The pressure to meet these unrealistic standards can be overwhelming.” Christina believes that social media makes this worse by only showing us the highlights, making it seem like everyone else has got everything together while we are struggling.  Stereotypes can also lead to feelings of imposter syndrome. “Individuals from underrepresented groups may feel added pressure to succeed and represent their group positively, which can contribute to imposter syndrome,” Christina explains. “They might also face implicit or explicit biases that undermine their confidence.” How to beat Imposter Syndrome The first step to beating imposter syndrome is becoming aware of it and identifying that we have self-limiting beliefs. “Once we identify it, we are already one step ahead and we can start working on it,” Francesca explains.  Acknowledge your feelings To start identifying your limiting beliefs and find clarity around why these thoughts or feelings are coming up, Francesca suggests journaling. Once you identify your negative thoughts and the beliefs that fuel them, you can start to work on overcoming them.  Christina suggests using a technique called cognitive reframing, which involves replacing your negative thoughts with more positive and realistic ones.  This could include something like:  I deserve this success because I worked hard for it and I have the right skills and qualifications.  I don't have to know everything, no one does. I can learn from my mistakes and ask for help when I need it. I deserve love and a fulfilling relationship because I offer kindness, respect, and genuine care. I don’t need to be perfect in a relationship; no one is. Celebrate your achievements No matter how big or small, taking time to reflect on your accomplishments and celebrating your achievements will help to shift your mindset and reduce feelings of imposter syndrome. “Create a folder where you list down any positive feedback, milestones and accomplishments, or keep a journal with your successes, big & small. Come back to them whenever self-doubt creeps in,” Christina advises.  Share your experiences Opening up to trusted friends about your experiences may help you to feel less alone, and connect with others around you who are also experiencing imposter syndrome. “Sometimes, just hearing others say they’ve felt the same way can be incredibly validating.” Christina says.  Challenge negative thoughts Whenever you catch yourself thinking a negative thought, such as ‘I’m not good enough’, counter it with evidence that shows you it’s untrue. “Often, you’ll find that the negative thoughts are baseless and you have far more examples of why you are good enough, exactly as you are. “ Christina says.  Francesca often uses positive affirmations with her clients, to help them require their brain and replace old patterns and limiting beliefs with new ones.  “You can also use positive affirmations to rewire your brain and replace old patterns and limiting beliefs with new ones,” Francesca adds. “Your brain will believe anything that you tell it, if you are constantly affirming that you are an imposter and you are not good enough, you will keep believing it. On the other hand, thanks to neuroplasticity, you can reprogram your brain to embrace more positive thoughts and, in turn, boost your confidence.” Shift to a growth mindset Beating imposter syndrome is all about shifting your mindset from striving for perfectionism to embracing growth. “If you are ready to stop self-sabotaging and stop letting your internal dialogue make you feel like an imposter you are going to have to let yourself be imperfect,” says Chrsitna. She adds: “Understand that mistakes and failures are part of life and a fundamental part of the learning process. Remember, courage comes first, confidence follows.” Read more